RE/MAX International Key Messages
RE/MAX is one of only two major national real estate networks
in the United States and, in sharp contrast to the Cendant
conglomerate (Century 21, Coldwell Banker, ERA) has not deviated
from its core mission: to enhance the professionalism of its
Sales Associates and improve their incomes. Privately-held
by the original owners, RE/MAX is devoted exclusively to excellence
in real estate, not to boosting the value of stock.
In an industry known for high agent turnover, RE/MAX has attracted
and retained its Sales Associates with exceptional professional
development programs, and local, regional, national and international
marketing support. Even in down markets and recessions, RE/MAX
has grown every year in number of offices and Sales Associates.
RE/MAX Associates are industry leaders in experience, education
and average number of completed transactions. They average
more than 13 years of real estate experience, hold a far higher
number of professional designations than agents of any other
national real estate organization, and average more than three
times the production of the average real estate agent.
is a high priority for RE/MAX. It has developed:
- The RE/MAX Satellite Network – the only proprietary,
full-time educational TV network in the industry.
- RE/MAX Mainstreet - an “Extranet” system that
allows its Associates to share information, marketing techniques
and referrals virtually instantly.
- An international roster on CD-ROM, updated quarterly, with
expanded biographical information that helps match referral
clients to the most appropriate agent.
- A home page on the Internet that is frequently being expanded
and updated to provide the latest information on national
real estate trends and quick ways to access thousands of listings
- RE/MAX has established key web partnerships that provide
direct benefits to affiliates and their clients, including
Eloan and ServiceMagic.
• RE/MAX is the official real estate sponsor of Children's
Miracle Network (CMN) and has raised millions of dollars for
the organization, ranking as the third-largest corporate contributor
in North America.
While maintaining strict trademark and logo standards, RE/MAX
does not interfere with its Sales Associates' marketing and